""I guess I got a little bit disillusioned with only having one string to your bow," he reflects. "If you're given a whole set of marketing and business challenges, there are a gazillion ways of solving those problems. But a media agency will always say you need to buy some advertising, which, of course, is part of the mix, but is only a very small part that usually takes up a big part of the budget.""
"Early feedback to the fledgling agency proved Bagnall's theory: brands didn't want lots of agencies, they wanted fewer. "It's the businesses that either do that niche thing that no one else can do really well, or businesses like ours that have the breadth and scale to be able to turn our hands to solving so many different problems, and therein lies the agency's success story," he says. The agency has grown rapidly in its 12 years."
Chris Bagnall founded Transmission twelve years ago after running a leading tech specialist media agency. He grew disillusioned with agencies offering advertising as the default solution and launched a full-service B2B agency that integrates media buying at the core of the marketing mix. Early clients preferred fewer agencies and the model scaled. Transmission expanded to 13 offices across eight countries with over 300 employees, earned Fast Track and Financial Times growth recognition, completed its first acquisition of creative agency Earnest, and now positions itself as a consultancy offering broad services.
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