In the world of modern businesses, especially in technology, success is a complex idea to wrap our heads around. Becoming a unicorn-i,e., getting $1 billion in valuation-is seen as success. Yet, fewer than 1% of these unicorns generate $1B in revenue or cash.
Traditionally, profitability was a marker of success, but, today, startups take on losses in pursuit of market disruption or dramatic growth.
The metrics you choose serve as your North Star and the goal you rally toward... SaaS metrics are designed based on the needs, business models, and growth of subscription-based businesses.
If the churn rate is high, it likely means that the product isn't delivering on its promise, which demands a change in marketing strategy or product features.
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