"The budget-friendly retailer is taking customers on shopping trips in three different cities this month with the help of a holiday-themed double decker bus it calls the "Maxxinista Express." Each leg of the tour includes three stops at TJ Maxx stores, complete with shopping challenges, exclusive merchandise, and plenty of photo moments, according to a press release."
"The "Maxxinista Express" kicked off its journey in Los Angeles on December 4th, then stopped in Dallas on December 11th. The bus will make its final stop in Miami on December 18th. TJ Maxx added star power to these events by tapping Pretty Little Liars actress Janel Parrish, former NFL cheerleader Kelcey Wetterberg, and influencer Vale Genta to join customers on their shopping trips in Los Angeles, Dallas, and Miami, respectively. To select the customers it took on the tour, the retailer held a contest on social media. "Umm yes please! Every city every state that I go to I stop at TJ Maxx. This bus was made for me!!!!""
""The Maxxinista Express is an ode to our superfans who proudly share their TJ Maxx adventures, going from store to store in search of the latest viral accessory or coveted designer find," Christina Lynch, the brand's vice president and marketing director, said in the press release. "We hope this experience emulates that same spirit and inspires even more joy amongst Maxxinistas this holiday season.""
A holiday-themed double-decker bus called the Maxxinista Express transported customers on curated shopping trips across three cities. Each tour leg stopped at three TJ Maxx stores and offered shopping challenges, exclusive merchandise, and photo opportunities. The activation ran in Los Angeles on December 4, Dallas on December 11, and Miami on December 18. Celebrities Janel Parrish, Kelcey Wetterberg, and influencer Vale Genta joined customers in each city. Customer participants were chosen via a social media contest. Social engagement showed enthusiastic fan responses celebrating the brand’s experiential, community-focused holiday campaign.
Read at Inc
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