Timex's Shari Fabiani on Marketing for an Iconic Brand
Briefly

Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry.
It's no secret that collaboration is essential to growth, but the how of it isn't always so clear-and it's the understanding of how that is a true competitive advantage.
What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about - generate and measure them all with MNTN.
Read at Adweek
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