"Sam will return to India at the end of January and remain available to support the NA team through the end of February," wrote Blake Chandlee, TikTok's president of global business solutions, in the memo that was shared with TikTok's internal sales teams. "Notably, throughout 2024, Sam has led our teams in the U.S and Canada through an unprecedented political environment, dedicated to protecting our incredible users, creators and the business partners that use TikTok every day."
Singh's work at TikTok began with overseeing the company's monetization efforts in India, where he helped manage the aftermath of the country's ban of the app in 2020, according to the memo. He also played a key role in expanding TikTok's presence in markets like Brazil, Southeast Asia, and the Asia Pacific region.
The U.S. government has threatened to ban TikTok unless ByteDance divests from the app, citing fears that the Chinese government could access user data. The potential impact on advertisers and creators could be significant, as marketers' strategies for performance advertising may be disrupted.
Collection
[
|
...
]