The U.S. TikTok ban will significantly impact casual sports fans and female athletes who thrived on the platform, while traditional media outlets face minimal disruptions.
For women's sports, the loss is particularly severe as many successful content creators have leveraged TikTok to build their brands and engage with younger audiences.
While major brands like ESPN may quickly adjust to the change, content creators who rely on TikTok's unique algorithm are facing challenges reaching new fans.
The algorithm on TikTok allowed users to discover diverse sports content, a feature that competing platforms do not replicate, limiting exposure for creators.
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