TikTok's average user generates greenhouse gases equivalent to driving an extra 123 miles in a gas-powered car each year, highlighting the platform's significant environmental impact.
Greenly estimates that TikTok's 2023 emissions in the US, UK, and France are about 7.6m metric tonnes of CO2e, surpassing Twitter/X and Snapchat.
TikTok's addictiveness, with users spending an average of 45.5 minutes per day on the app, drives higher individual carbon footprints compared to other social media platforms.
With just under 15% of its global user base in the US, UK, and France, TikTok's total carbon footprint could be as high as 50m metric tonnes of CO2e.
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