TikTok Users Are More Likely to Visit Movie Theaters, 2024 Study Finds
Briefly

TikTok users are 44% more likely to visit theaters monthly, showcasing the app's significant influence on movie attendance and marketing.
1 in 3 TikTok moviegoers reported that the app prompted them to watch a new film, highlighting its role in driving theater attendance.
71% of TikTok users enjoy the theater experience, while 72% prefer watching films with friends or family, emphasizing social viewing.
67% of TikTok moviegoers cite genre as the primary influence for theater visits, illustrating the importance of targeted marketing.
Read at MovieMaker
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