TikTok has upgraded its Donation feature, allowing users to personalize their fundraisers with custom names, goal amounts, cover photos, and personal reasons for supporting organizations. This added functionality is expected to enhance user engagement and drive donations more effectively.
The new features for donation campaigns align with the holiday season, a time when many seek opportunities to contribute to their chosen causes. It emphasizes TikTok's intention to be a platform for social good, encouraging users to connect more meaningfully with the nonprofits they support.
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