TikTok is addressing advertisers' concerns regarding the divest-or-ban law by clarifying that it applies solely to entities involved in distributing or maintaining the app through marketplaces like the Apple App Store or Google Play. In an email sent to a media executive, TikTok assured that advertisers and content creators are not categorized under those definitions, thus reassuring them that their advertising efforts on the platform remain unaffected by this legislation.
TikTok reassures advertisers that the divest-or-ban law does not affect their ability to run ads on the platform, targeting concerns over the law's implications.
The company emphasizes that the law is relevant only to those who distribute TikTok via app stores or services like Oracle, not advertisers themselves.
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