"Part of Morgan McGuire's calculation as she's deciding where to go to college is what will look good on TikTok. She wants to make sure the campus is pretty and that there are fun events like football games to document in bite-size videos."
"TikTok ranks among the most popular social platforms, with Pew Research's 2023 data revealing it's the second most-used app among those ages 13 to 17... One in five teens say they're on TikTok 'almost constantly'."
"These platforms now serve as unofficial guides to higher education, where creators offer everything from college-decision reveals to insider tips-and make money doing it."
"The average annual salary for a TikTok influencer is more than $130,000. This can be earned through lucrative brand partnerships and content creation, significantly affecting college choices."
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