TikTok has signed a new, multi-year partnership with Major League Soccer (MLS), which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments."As an 'Official Partner' of MLS, TikTok will be integrated into every MLS game throughout the season through various in-stadium branding, TikTok & MLS content across stadium videoboards, and more.
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