Amid a looming ban on its platform, TikTok Shop introduced the Supporting Our Artisans and Retailers Together Program to aid small businesses scale. Including the Women-Owned TikTok Shop Accelerator for U.S. businesses to learn social media metrics and influencer engagement.
Additionally, 30 LGBTQIA+-owned U.S. businesses will receive scholarships for mentorship through StartOut's Founders Program from TikTok. These initiatives aim to empower small business owners in utilizing TikTok Shop and thriving creatively and commercially.
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