Bilingual audiences hold a significant role in marketing, especially on platforms like TikTok, spearheading US population growth, with Hispanics projected to be a third by 2060.
This expanding Hispanic population is not only the youngest and largest ethnic group but also highly involved in social media, using it to connect with brands.
#bilingual-audiences #us-population-growth #hispanic-demographics #social-media-engagement #marketing-trends
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