Screenshots show TikTok encouraging users to buy coins on TikTok.com to avoid in-app fees, offering 25% savings via Apple Pay or other methods.
TikTok's strategy mirrors Fortnite's approach in 2020, breaching App Store rules to offer direct payments and leading to legal challenges.
The alternative payment option is visible to select TikTok users, potentially targeting those who frequently purchase coins in large quantities.
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