Smart+ automates the performance advertising process across targeting, bidding, and creative to deliver the right ad to the right person to offer the best performance. Advertisers simply input their assets, budget, and targeting goals and Smart+ automatically creates or selects the best creative asset.
Advertisers using Smart+ Web Campaigns to optimize for value have seen a 52% improvement in their return on ad spend.
GMV Max considerably simplifies ad operations, cutting campaign set up time in half, and allows sellers to reach their audience across all the shoppable placements on TikTok including the For You Feed, Shop Tab, and Search with a single campaign.
got some new Privacy-Enhancing Technology (PETs) integrations, which will help advertisers utilize more consumer insights, without uploading their audience data to TikTok itself, while it's also rolling out Conversion Lift Studies, which will help advertisers measure the overall impact of their TikTok campaigns, and the actual conversions driven by their TikTok ads.
Collection
[
|
...
]