In January, ChatGPT emerged as the top downloaded app on iOS, while TikTok surged to the top for overall downloads despite facing hurdles in the U.S. market due to regulatory issues. AppFigures revealed that Indonesia significantly contributed to TikTok's success in new downloads, dominating other markets. In contrast, Threads experienced a decline in downloads compared to December, indicating challenges compared to competitors like Bluesky and X, although it still maintained some positive download figures overall.
"While the U.S. is a major revenue source for TikTok it isn't for downloads. The U.S. ranked 5th in terms of new downloads in December, adding 5% to TikTok's total. Indonesia is TikTok's biggest source of new downloads, adding 10% to its total in December."
"Threads is the only app in the list that saw fewer downloads in January vs December. We compared it against Bluesky and X to see if it's a market trend or not and it isn't, Threads is the only one that declined while the other two grew, though Threads continues to get more downloads in absolute terms."
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