TikTok Partners with Spotify & Apple Music on New 'Share to TikTok' Integration - Lindsey Gamble
Briefly

TikTok's new integrations with Spotify and Apple Music allow users to effortlessly share music, podcasts, and audiobooks directly to TikTok, enhancing content creation and recommendations.
The 'Share to TikTok' option allows users to post audio across various formats on TikTok, promoting a seamless transition back to the streaming service for listening.
These features facilitate music discovery and provide creators and artists an advantageous platform for promoting their work, strengthening influencer marketing efforts through direct access to music.
With the shutdown of TikTok Music, these partnerships with Spotify and Apple Music position TikTok as a leading music discovery tool, fostering collaborative promotional content.
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