TikTok's latest EU report indicates steady growth, with 150 million monthly active users, maintaining relevance in Europe despite broader platform stagnation.
The app has seen an additional 8 million users in Europe for three consecutive reports, indicating stable, albeit not explosive, growth amidst declining competitors.
With the potential loss of 170 million users in the U.S. due to legislative challenges, TikTok is focused on expanding its European user base.
To bolster its user engagement, TikTok is introducing programs in the EU, including enhanced shopping options and incentives for creators, making Europe a strategic priority.
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