TikTok Looks to Re-Launch its In-Stream Shopping Push in Europe
Briefly

from Social Media Today7 months ago
TikTok aims to implement in-app shopping features in Spain and Ireland to boost earnings, after a failed attempt in 2022, with expansion into other European markets planned for next year.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-looks-to-re-launch-its-in-stream-shopping-push-in-europe/722220/
During a recent sales event, TikTok's gross merchandise growth took a hit, showing only a 3% rise in the U.S. compared to Amazon's 6% decline.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-looks-to-re-launch-its-in-stream-shopping-push-in-europe/722220/
Read at Social Media Today
#tiktok #ecommerce #in-app-shopping #revenue-growth #market-expansion
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