TikTok users are increasingly being enticed by in-stream offers, signaling a shift towards online shopping that could amplify revenue potential as younger demographics mature.
A U.S. ban would significantly impact TikTok's business strategy, making the EU market essential for replacing lost revenue potential from 170 million American users.
TikTok’s future in the U.S. remains uncertain, prompting the platform to prioritize its expansion in Europe as a crucial revenue strategy moving forward.
Expect TikTok to enhance its EU shopping features by 2025, preparing for possible constraints in the U.S. market while aiming for growth opportunities abroad.
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