While primarily known for short videos, TikTok is expanding into photos, introducing features like Carousel posts. Brands are utilizing these new formats as part of their marketing strategies for increased engagement and storytelling.
Carousel posts on TikTok are proving to be highly effective, garnering more comments, likes, and shares compared to video posts. Brands like Youthforia have seen higher reach and views with Carousel content, showcasing the potential of this feature for brand marketing.
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