TikTok's longer videos and mid-roll ads are aimed at increasing ad inventory, but user feedback shows frustration with interruptions.
Ramping up ad business with AI tools, TikTok integrates ads to reach audiences, potentially alienating users despite driving up revenue.
TikTok could mitigate backlash by implementing a revenue-sharing program akin to YouTube, allowing creators to benefit from ads in their videos.
Allowing revenue sharing with creators through ad partnerships not only monetizes creators but also encourages user support for their favorite content makers.
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