In 2024, we were very demure, reveled in brat summer, and adored a cheeky pygmy hippo, all while supporting businesses of all sizes that significantly contribute to the US economy. Throughout the year, over 170 million Americans continue to be part of a billion-strong global community to discover new ideas, share passions, and inspire change. From record-breaking artists to reimagined recipes, best-sellers, and bustling businesses of all sizes, we found joy in learning, laughing, and connecting with one another.
In the US, the number of TikTok Shop LIVE sessions hosted each month nearly tripled this year, allowing sellers and creators to connect with their audiences in real-time. During her Black Friday LIVE, Stormi Steele of Canvas Beauty became the first-ever seller to surpass $2M in TikTok Shop sales via a single livestream, with over $1 million of that within the first two hours.
The record-breaking achievements of business owners showcase the immense potential of live commerce with the TikTok community, exemplified by Mandy Peña of SimplyMandys, who made over $1.2 million in sales during a single TikTok LIVE.
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