Interest in trends like 'cold girl' and 'latte' makeup, as well as clothing fads such as 'cottagecore' and 'coastal grandma,' has surged due to TikTok videos.
TikTok has turned food hacks like 'smash burger' tacos and 'girl dinners' into cultural currency, influencing consumers and brands.
Businesses are challenged to keep up with short-lived TikTok trends, impacting stock decisions and marketing strategies to cater to the under-30 age group.
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