"Indeed, on Douyin, sales via shopping live-streams are now its biggest revenue driver, and as with this new TikTok initiative, Douyin also hosts a range of live-stream studios, as do various Chinese marketing agencies, where creators can go to film their broadcasts in a more customized environment."
"TikTok's expected to test out various new initiatives on this front in 2024, including expanded shopping options like food delivery (which has also been a hit with China), and the development, potentially, of AI-characters as live-stream hosts."
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