The impending disappearance of TikTok, one of the most popular social media apps in the United States, has sent marketers, agencies and creators racing to embrace alternatives.
Marketers are shifting dollars to Instagram and amending their contracts with social media stars so they aren't stuck paying for sponsored TikTok posts in the app's absence.
TikTok has claimed a sale is impossible and challenged the law as unconstitutional. It will make its last legal argument in the case on Friday before the Supreme Court.
This will either be the biggest headline-making nonevent in marketing history or the most shock to the system in the last decade, said Craig Brommers, chief marketing officer of American Eagle.
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