TikTok has become the official road jersey sponsor for the NHL's Washington Capitals as part of a multi-year agreement with Monumental Sports & Entertainment, enhancing its visibility and ties with D.C.
This partnership strengthens TikTok's connections with the Washington, D.C., community and local lawmakers, potentially aiding efforts to combat fears of a ban on the platform.
The Capitals have been using TikTok to engage younger audiences and showcase their players, and this deal is expected to deepen that engagement.
This is the latest example of the creator economy securing sports jersey placements, following MrBeast's and Logan Paul's partnerships with various teams.
[
Collection
]
[
|
...
]