TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games
Briefly

The partnership aims to help Team GB and ParalympicsGB athletes share their unique journeys, connect with new audiences and grow their personal fanbase through TikTok, while encouraging support for the entire teams across the UK in the lead up to Paris 2024.
The initiative will see TikTok facilitate content workshops for hundreds of Team GB and ParalympicsGB athletes ahead of the Games, providing valuable media training and content creation guidance, aimed at improving their use of TikTok specifically.
Read at Social Media Today
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