Users on TikTok and Pinterest can now purchase items from Amazon ads within the platforms, eliminating the need to redirect to Amazon for checkout.
Screenshots of ads show price, shipping details, and Prime eligibility. Social media accounts must be linked to Amazon for seamless in-app shopping.
Amazon's agreements with TikTok and Pinterest expand on previous deals with Meta and Snap under Project Handshake, potentially impacting TikTok's own shopping platform growth.
Concerns arise for TikTok's shopping platform as Amazon integration may undermine sales, potentially leading to US ban if parent company ByteDance doesn't agree to sell.
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