TikTok introduces Custom Avatars for creators and brands to scale likeness multilingually, and Stock Avatars with licensed actors for human touch in content.
Creators have control over AI avatar usage, rates, and licensing. The AI Dubbing tool translates content into 10 languages to reach global audiences effectively.
TikTok's new features aim to enhance brand engagement, with 61% of users making purchases after seeing ads on the platform.
The launch of AI avatars may raise concerns post-Hollywood actors' strike over AI likeness usage, but creators have control and choice over avatar utilization.
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