This year's SXSW saw different digital tribes converging
Briefly

everyone in Austin was clearly betting on two trends to deliver the jackpot: augmented reality (AR) and artificial intelligence (AI).
...AI can disrupt traditional advertising processes, it could also have unforeseen consequences, like the camera's invention in 1837 and its impact on the world of traditional art.
Left Austin comforted by the idea that AI can free people in the creative industries from the tyranny of doing what is expected.
Read at The Drum
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