"The Goodnight Moon room has been faithfully re-created-down to the red balloon, bowl of mush, and cow jumping over the moon-for a new immersive suite at the Sheraton Boston Hotel. The room can accommodate up to two adults and two children, and a booking in the suite comes with perks like four tickets to the View Boston observation deck, a $150 daily food and beverage credit, complimentary moon and star cookies."
"Marriott partnered with representatives of the late Goodnight Moon author Margaret Wise Brown and illustrator Clement Hurd, alongside ad agency Wieden+Kennedy New York, to create a new ad inspired by the bedtime ritual in the book. Creating a real-life version of the Goodnight Moon room as part of this campaign is a savvy strategy for garnering engagement, given that other companies like Airbnb and Skittles have recently found success through similar activations."
An immersive Goodnight Moon suite at the Sheraton Boston Hotel recreates the book's iconic green bedroom, complete with a red balloon, bowl of mush, and the cow jumping over the moon. The suite accommodates two adults and two children and includes perks: four View Boston observation deck tickets, a $150 daily food and beverage credit, complimentary moon and star cookies, and supplies to make a bowl of mush. Bookings run through February 28, 2026, starting at $399 per night. The activation is tied to Marriott Bonvoy's Sheraton Hotels & Resorts campaign with rights holders and Wieden+Kennedy, leveraging nostalgia similar to past pop-culture brand activations.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]