Solflare adopts the 'Stronghold of the Free' identity to position the wallet as a secure, welcoming hub for crypto users. The rebrand emphasizes security through vintage bank-charter typography paired with a vibrant yellow palette and gothic-style logotype that conveys authority without austerity. Illustrations draw on old-money motifs—crowns, castles, shields, locks—refreshed with contemporary motion design to create familiarity alongside modernity. The identity aims to capture the trading ethos of 'holding strong' during market turbulence and to foster a community centered on shared belief and resilient engagement with crypto.
the term stronghold speaks to a community bound together by a shared belief,
Across each part of the identity, our challenge was finding that sweet spot, creating something that would welcome newcomers to crypto (like me), while still feeling bold and meaningful enough for hardcore crypto fans to connect with. That's how the Stronghold came to be,
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