Lyst's Q4 2024 ranking identifies the hottest fashion brands based on user behavior analyzed from 200 million shoppers, focusing on searches, product views, sales, and social media engagement. The list highlights UGG's remarkable 358% increase in searches, marking its first appearance in the rankings due to strong Gen Z engagement. Other notable brands include The Row, with significant investments from high-profile influencers, and Moncler, which reported rising revenues while creating emotional connections with its audience.
Lyst's Q4 2024 ranking of fashion's hottest brands highlights unparalleled demand for UGG, with searches up 358%, showcasing an impact from Gen Z strategies.
The latest list from Lyst features brands leveraging strategic investments and strong identities, illustrating the dynamic landscape of the fashion industry.
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