Such a substantial audience results from spending four to five hours per day on social media. It does not cost me anything [to be on TikTok]. I've probably closed a little over $100 million in loan volumes from people who have contacted me through TikTok over the last three years.
Sher, managing director at NFM, stated that the lender's Influencer Division has generated nearly 70,000 leads over the past 35 months, with 75% driven by TikTok, demonstrating potential impact if U.S. lawmakers were to prohibit the platform.
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