The online shopping landscape is shifting due to rising traffic costs, forcing merchants to rethink business models as traditional platforms struggle to attract customers.
The new king of online shopping is not what most would expect; it's driven by evolving dynamics, specifically emphasizing the attention economy where traffic becomes a toll road.
In the attention economy, businesses must understand that controlling online traffic is pivotal for success, with traditional platforms increasingly challenged by mounting costs.
Attention is now the new currency online; businesses must adapt to this model where they either buy or sell attention, affecting traffic and sales.
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