Fashion brands Halara and Shein have paused influencer campaigns due to new US tariffs imposed by President Trump on China, Canada, and Mexico. Halara plans to change its warehouse strategy, advising influencers to delay promotions until March. Shein communicated similar pauses, specifically affecting creators targeting US audiences. These decisions illustrate the ripple effects of trade policies impacting the influencer economy, particularly for brands reliant on Chinese manufacturing, as uncertainty around tariffs complicates marketing strategies and collaboration plans.
The trade wars have hit the influencer economy, with companies like Halara and Shein pausing campaigns due to concerns over the business impact of new US tariffs.
Halara's decision to halt influencer sponsorships was influenced by changes needed in their warehouse strategy to adapt to new US tariff policies.
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