Analyzing LinkedIn data reveals a remarkable 977% growth in 'Sales Marketing Supervisor' roles from 2022 to 2024, indicating a shift towards revenue-driven marketing strategies.
Positions such as 'Small Business Consultant' saw a drastic 95% decline, illustrating how certain marketing roles are becoming obsolete amidst advancements like AI-powered search.
Though overall U.S. jobs in advertising and related services saw less than a 1% increase in 2024, roles focused on innovation and events are seeing a rise.
The job market for advertising, public relations, and other marketing services grew by just 10.5% from early 2022 to late 2023, following a pandemic-induced slump.
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