TikTok's unexpected decision to exit the music streaming space opens up significant opportunities for competitors like Spotify and Apple Music. Its massive user base can easily transition their playlists, making it a pivotal moment in the crowded music streaming market.
TikTok is a widely used social media platform, yet its music streaming business has failed to capture a dedicated audience. This move highlights the challenge of monetizing a younger demographic that may not prioritize paid music streaming.
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