Consolidation in the SSP category, with sales of companies like Sonobi and 33Across, indicates the trend towards fewer big players in the market, emphasizing the necessity for scale.
Disney and NBCUniversal are implementing rollbacks in CPMs to secure streaming ad dollars competitively, while Warner Bros. Discovery, Netflix, and Prime Video resist to avoid long-term pricing implications.
Dating apps are struggling post-quarantine as they manage expectations set during the previous growth spurts amidst mass quarantines of 2020 and 2021.
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