The Rundown: Amazon's DSP trumpets its cookies-less targeting capabilities
Briefly

In case you haven't heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model.It's so fundamental that even the largest names of the sector are threatened - just look at Meta's difficulties in dealing with Apple's privacy clawbacks - as Google Chrome prepares to sunset third-party cookies next year.
Read at Digiday
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