The rise of 'influencer voice': Why this TikTok creator accent is taking over the internet and maybe the world
Briefly

The article discusses the emergence of the "influencer accent" taking over TikTok, as highlighted by singer Cassyette in her viral video. She notes the trend among influencers, particularly English ones, to raise their intonation at the end of statements, making them sound like questions. This manner of speaking has evolved, as influencers adopt a more nuanced style, blending accents with specific mouth movements. The trend impacts language and communication, reflecting broader social media influences on speech patterns.
Cassyette described the influencer accent as a confusing tonal shift where influencers raise their pitch at the end of sentences, often making statements sound like questions.
One influencer parodied the new speaking style, combining traditional influencer tones with specific mouth movements, likening it to a valley girl accent mixed with vocal fry.
The trend of the 'influencer accent' highlights how social media platforms like TikTok can popularize particular ways of speaking, impacting language broadly.
Influencers are now utilizing a speaking style that blends enunciation and mumbling, showcasing the evolution of communication among online personalities.
Read at Fast Company
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