The rise of Ganni the Danish fashion label that appeals to everyone (and their mum)
Briefly

from www.theguardian.com2 weeks ago
Ganni's successful infiltration into various demographics showcases a unique blend of accessible pricing, standard sizing, and contemporary styles significantly influencing modern fashion narratives.
www.theguardian.comhttps://www.theguardian.com/fashion/article/2024/aug/31/the-rise-of-ganni-the-danish-fashion-label-that-appeals-to-everyone-and-their-mum
The brand's upcoming show at Paris fashion week highlights its cultural impact, expected to generate maximum exposure by positioning itself adjacent to luxury fashion powerhouses like Dior and Saint Laurent.
www.theguardian.comhttps://www.theguardian.com/fashion/article/2024/aug/31/the-rise-of-ganni-the-danish-fashion-label-that-appeals-to-everyone-and-their-mum
With a commitment to sustainability, Ganni's introduction of a self-imposed carbon tax and goals to halve emissions by 2027 underline its responsibility towards eco-conscious fashion.
www.theguardian.comhttps://www.theguardian.com/fashion/article/2024/aug/31/the-rise-of-ganni-the-danish-fashion-label-that-appeals-to-everyone-and-their-mum
Even as it garners popularity and recognition, Ganni's strategic decisions, like the recent withdrawal of certain products for toxic production concerns, reflect its principled focus on responsible fashion.
www.theguardian.comhttps://www.theguardian.com/fashion/article/2024/aug/31/the-rise-of-ganni-the-danish-fashion-label-that-appeals-to-everyone-and-their-mum
Read at www.theguardian.com
#fashion #sustainability #paris-fashion-week #ganni #cultural-impact
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