The rise in cosmetic surgery, evidenced by a 40% increase since four years ago with 35 million procedures performed in Canada in 2023, is closely linked to social media's influence. Studies show that both women and men are increasingly dissatisfied with their bodies, leading them to pursue aesthetic enhancements. Platforms like Instagram and Facebook promote unrealistic beauty standards through filtered images and celebrity endorsements, further intensifying social comparisons. Researchers emphasize that both clinicians and policymakers should unite to advocate for body positivity, minimizing the societal impact of these growing pressures.
Recent studies reveal that 70% of young adult women and 60% of young adult men are unhappy with their bodies, a trend exacerbated by social media.
Clinical and policy collaborations are vital to help promote body positivity and decrease the societal pressure created by idealized images on social media.
Celebrities and social media heavily influence beauty trends, leading to a surge in cosmetic surgery searches and procedures, particularly after events like Kylie Jenner's lip transformation.
The systematic review by Mironica et al. highlights the profound impact social media exposure has on individuals' decisions to seek cosmetic surgery.
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