The rise of influencer marketing has propelled fashion trends to a new digital dimension, with people choosing to indulge in retail therapy more than ever before.
There is a pattern of things becoming less trendy once they become accessible to the general public, highlighting the classism in fashion trends.
Historically, fashion and beauty trends have always been indicators of class and status, as seen in Victorian attitudes towards weight and makeup.
The Kardashians are dubbed 'the biggest influencers on social media' and are key players in driving these trends and maintaining class distinctions.
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