If sunlight is the best disinfectant - well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup.
However, one theme stood out at this year's show: For all its problems, digital advertising has plenty of untapped potential.
Greg Stuart, CEO of MMA Global, accused the industry of being mired in harmful, outdated practices, comparing it to bloodletting in the medical field.
Professional provocateur Gary Vaynerchuk urged the industry to make significant changes, reminiscent of his previous speeches at Cannes and Possible events.
#digital-advertising #possible-conference #industry-practices #untapped-potential #industry-challenges #innovation
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