Karley Sciortino's approach to promoting emergency contraception mirrors her established style in sex education, blending humor with personal anecdotes to tackle stigma.
Influencer marketing for women's health products, like Wisp's emergency contraception, reflects a shift in accessibility and branding, aiming to reduce the stigma surrounding contraception.
The rise of direct-to-consumer women’s health companies since Roe v. Wade's fall shows an evolution in how birth control is marketed, often resembling luxury consumer goods.
By commodifying emergency contraception, such brands may unintentionally trivialize its importance while seeking to provide easier access amid increasing healthcare restrictions.
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