The article critiques the common practice of using frameworks like 'Product Strategy by Post-it' as a substitute for genuine strategic decision-making. It emphasizes that while frameworks can facilitate communication, they often oversimplify a dynamic process, resulting in teams prioritizing form over function. True product strategy is about making informed choices regarding market opportunities, which requires understanding your audience and measurably connecting decisions to the company’s vision and strategic goals. The piece warns against the risks of over-analysis and over-reliance on templates rather than insights from evidence-gathering.
Product Strategy by Post-it occurs when teams prioritize filling out frameworks over making real strategic choices, treating strategy as a checkbox exercise rather than decision-making.
The real value of Product Strategy comes from enabling teams to confidently say yes or no to opportunities, with frameworks serving that purpose rather than becoming an end in itself.
Collection
[
|
...
]