During the 2024 Olympics, Norwegian swimmer Henrik Christiansen became TikTok's 'muffin man' by sharing his enthusiasm for chocolate muffins, leading to widespread popularity and even shortages.
The Olympic chocolate muffins surfaced prominently due to Christiansen's humorous TikTok videos, which showcased not just his love for the muffins but also his disdain for cookies.
Post-Olympics, the chocolate muffins have gained massive traction in cafes and bakeries globally, with lines forming for unique versions inspired by the Olympians’ favorite treat.
The phenomenon transcended the Games as food influencers and home bakers created their own renditions, indicating a cultural shift towards playful food content contributing to viral trends.
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